Selling club kit used to mean handing out order forms, chasing payments and dealing with the wrong sizes turning up. In 2025, there’s a much better way — and it starts with an online kit shop.
Why an Online Kit Shop Changes Everything
An online store lets your members browse, choose their size and pay — all without any admin on your end. Orders go straight to your supplier, payments land in your account and you never have to chase anyone for £35 again.
Choose the Right Platform
For most clubs, WooCommerce (built on WordPress) is the best option. It’s flexible, easy to manage and integrates with print-on-demand suppliers like Printful or Printify — meaning you never hold any stock at all. A kit gets ordered, it gets printed and it gets shipped directly to your member.
Make It Easy to Find
Your kit shop needs to be front and centre on your website — not buried in a menu. A “Shop” button in your navigation and a banner on your homepage is all it takes to drive traffic to it.
Use Social Media to Drive Sales
Every time you launch new kit, post about it. Show photos of players wearing it. Run a limited time offer. Your social media audience is already your most engaged fans — they’re the most likely to buy.
Offer a Range of Products
Don’t just sell match shirts. Think training tops, hoodies, caps, water bottles and bags. The more products you offer, the higher your average order value and the more revenue your club generates without any extra effort.
Keep It Updated
Nothing puts people off buying more than an out of date shop with last season’s kit still listed. Keep your shop fresh, update it each season and remove anything that’s no longer available.
Want to set up a kit shop for your club? NF Digital builds custom WooCommerce stores specifically for sports clubs. Get in touch for a free quote.