You’ve built a solid practice. Your clients trust you, your work is strong and your reputation locally is good. So why isn’t your website bringing in new business?
The truth is most small accountancy firms lose potential clients online before they’ve even had a conversation. Here are the five most common reasons why.
Your website is outdated
First impressions happen fast. A potential client searching for an accountant will land on your website and make a judgement within seconds. If your site looks like it was built ten years ago, that judgement won’t be in your favour. People equate the quality of your website with the quality of your service. A dated site suggests a dated firm, even if that couldn’t be further from the truth.
Your firm is not ranking high on Google
Having a website isn’t enough if nobody can find it. Most people searching for an accountant will type something like “accountant in [town]” and choose from the first few results they see. If your site has no SEO work behind it, you simply won’t appear. Your competitors will, and they’ll get the enquiry instead.
Your site is not mobile friendly
More than half of all web searches now happen on a phone. If your website isn’t properly optimised for mobile, visitors will struggle to read your content, navigate your pages or find your contact details. Most will give up and go elsewhere within seconds.
No calls to action
A surprising number of accountancy websites tell visitors what the firm does but never actually ask them to do anything. No prominent phone number, no contact form, no clear next step. A good website should guide visitors towards making an enquiry. If yours doesn’t, you’re leaving business on the table.
Your Google Business Profile is incomplete
When someone searches for an accountant near them, Google often shows a map with local results before anything else. If your Google Business Profile is incomplete, has no reviews or hasn’t been claimed at all, you’re invisible in that section. This alone can cost you a significant number of local enquiries every month.
Any of these sound familiar? Get in touch and we’ll take a look at your current online presence for free.