Most people searching for an accountant will never scroll past the first page of Google. If your practice isn’t appearing there, you’re missing out on a steady stream of potential clients every single month.
We offer simple and effective SEO methods for small to mid size and independent accountancy firms. We make sure that when someone searches for an accountant, your firm is one of the first things they see.
What we do
We start with a full audit of your current online presence, looking at where you rank, what your competitors are doing and where the biggest opportunities are. From there we work on what will drive the most impact to your SEO the fastest, what we call quick wins.
This includes:
- Technical SEO for Accountants
- Local SEO for Accountants
- Google Business Profile management
- Content optimisation
- Long term SEO results
Technical SEO for Accountants
An accountancy website that looks great but is built poorly will never rank well on Google. Technical SEO is the foundation everything else is built on. We carry out a full technical audit of your website identifying any issues that are holding your rankings back.
This includes making sure your website loads fast on all devices, is properly structured for Google to crawl and index, has no broken links or duplicate content, and is fully optimised for mobile.
These are the fundamentals that Google expects before it will rank any website prominently and most accountancy firm websites fail on several of them. We fix these issues, implement the improvements and make sure your website is technically sound from the ground up.
Local SEO for Accountants
When someone searches “accountant in [your town]” they are not browsing, they are ready to hire. These are the highest quality leads available online and most accountancy firms are missing out on them entirely.
At Nfaith Digital we specialise in local SEO for accountancy firms, making sure your practice appears prominently when potential clients in your area are actively looking for the services you offer.
Google Business Profile Management
Your Google Business Profile is one of the most powerful and underused tools available to accountancy firms. When optimised correctly it allows your firm to appear in the local map pack. This is the three businesses that appear at the top of Google when someone searches for an accountant in your area.
We set up and fully optimise your Google Business Profile, making sure every section is complete, accurate and working for you. This includes your business description, services, opening hours, photos and client reviews. We also manage ongoing updates and posts to keep your profile active and signal to Google that your firm is established and trustworthy.
An optimised Google Business Profile alone can significantly increase the number of enquiries your firm receives every month.
Content optimisation
Google rewards websites that consistently publish useful, relevant content. For accountancy firms this means answering the questions your potential clients are already searching for. This could be topics like tax deadlines, allowable expenses, self assessment guidance and business accounting advice.
We research and create high quality content specifically written for your target audience and optimised for the keywords they are searching. Every piece of content we produce serves a dual purpose – it builds trust with potential clients visiting your site and signals to Google that your firm is an authority in your field.
Over time this content compounds, attracting more organic traffic, generating more leads and strengthening your overall SEO without any additional ad spend.
Long term SEO results
Unlike paid advertising, SEO builds over time and keeps working. A well optimised website continues attracting new clients month after month without an ongoing ad spend. We offer ongoing reporting on analytical data that tracks where you rank on Google. This informs you exactly how our work is optimising your SEO and leading to actual leads and enquiries.
Get in touch to find out how your practice currently ranks and what we can do to improve it.